With loads of demonstrating the , you'll learn about the , , and of information design as well as learn how to . Opening with a brief history followed by an instructive , get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. You'll learn , including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on and . An overview of —including color, type styling, structure, and graphic elements—shows you how to apply these basic tools to develop powerful information design solutions. A wide range of from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of , as well as . Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.