At a time when the industry at the global level is experiencing a real revolution (Industry 4.0), we note that companies established in Morocco are not yet well engaged in a strategy of adopting new solutions provided by industry 4.0, in particular Artificial intelligence. These companies are always in a development logic based on: - The advantages that Morocco presents in terms of proximity to Europe, low labor costs, etc.;- The dynamic initiated within the framework of the Industrial Acceleration Plan;- Conventional tools for operational excellence and process optimization (optimization of flows, reduction of series changeover times, reduction of waste, etc.)Artificial intelligence provides real opportunities but could also wipe out the advantages that the Moroccan automotive sector has so far presented.This book presents a study on the automotive industry sector in Morocco and presents a study on the integration of artificial intelligence at the level of a factory established in the free zone in Morocco