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Intellectual Property Rights Management: Rookies, Dealers and Strategists
Barnes and Noble
Intellectual Property Rights Management: Rookies, Dealers and Strategists
Current price: $119.99
Barnes and Noble
Intellectual Property Rights Management: Rookies, Dealers and Strategists
Current price: $119.99
Size: Hardcover
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.