What it is: Developed with plastic surgeons, Confidence in a Cleanser is a skin-loving cleanser and serum in one game-changing product. Who it's for: All skin types.What is does: The iconic cleanser serum features an all new formula that combines the cleansing power of a foam cleanser with the hydration of a serum. It gently removes makeup, oil, SPF and traces of pollution while supporting your skin barrier. It is gentle enough for twice daily use without drying or stripping your skin, it delivers immediate and lasting hydration, making it the perfect facial cleanser for even the most sensitive skin types. Confidence in a Cleanser is your everyday vegan, sulfate-free, alcohol-free and soap-free cleanser. The new formula still features the same skin-loving ingredients you love-hyaluronic acid and ceramides-but now in higher concentrations for your most confident skin! Plus, the formula isn't the only upgrade-the packaging has been updated, too! In an effort towards sustainability, the brand has removed the carton for less waste.Research results: In a clinical study:- 100% showed improved hydration- 100% say skin felt completely clean- 89% felt an immediate skin-softening effect- 83% say skin looked and felt rejuvenatedHow to use: Use your hands or your favorite skin-cleaning tool for an deep clean. Wet your face with warm water and gently massage Confidence in a Cleanser onto your skin for about 30 seconds. Rinse with water and pat dry. It can be used twice daily during your morning and night skin care routine. 5 oz. Sulfate-free; alcohol-free; soap-free Noncomedogenic Vegan