IT'S ALL IN YOUR HEAD
is the true story of whatmakes up your mind. It's the interactive, easy-to-read, stupendously sourced,user's guide to your brain. This immersive book tackles the questions that keepyou up at night:
Is your smartphone wrecking your memory? Are believers' andatheists' brains different? Who's smarter: your baby or your dog? Hwo is yuorbiarn albe to raed tihs crzay quseotin?
Neil deGrasse Tyson calls the humanbrain the most complicated object we know, and there's way too much information,mystery, and discovery to cover in just a book. That's why
It's All In YourHead
is the centerpiece of a fun, illuminating franchise spanning acrossdigital, experiential, broadcast and more-all devoted to the awesomeness of yourbrain.
KEITH BLANCHARD
is the authorof two novels and has contributed in various capacities to a wide range ofpublishing and production enterprises, from
The Week
to
Cosmopolitan,Rolling Stone
The Drew Carey Show
,
The Wall Street Journal
to Yourtango.com. Most recently the chief digital officer of the WorldScience Festival, Keith was the longtime editor-in-chief and creative directorof
Maxim
.
WICKED COW STUDIOS
is a new content studio that starts first with book publishing while securingdynamic, world-class partnerships around its book content simultaneously. WickedCow is also Derek Jeter's co-founder and co-publisher in Jeter Publishing, theircontent studio that includes a joint venture partnership with publishing giantSimon & Schuster. Previously Wicked Cow managed beloved pop culture brandsincluding Wiffle®, The Roberto Clemente Estate, Big League Chew,and the Notorious B.I.G. Estate.