Jewels: The Story of the Founding of Alpha Phi Alpha Fraternity (Second Edition) This novel is based on the founding of Alpha Phi Alpha as told by each of the 7 Jewels. They meet one another for the first time. They plan, argue, laugh, and go through all that they went through in 1905 and 1906. This book also contains The Alpha Hashtag History Project. At the top of each page, there is a hashtag which you can search for on Facebook, Instagram and Twitter. The hashtags are facts about individual chapters of Alpha Phi Alpha Fraternity that most people probably don't know.