The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen—a quiet and creative start to one’s day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy. While Trader Joe’s may not be able to guarantee daily moments of peaceful meditation around the coffee pot, we are doing our part to simplify your coffee making process.

Joe’s Dark Ground Coffee is a no frills, rich, full-bodied, cup of joe. We heat a blend of 100% Arabica beans from South Amer- ica to a dark-roast profile—that place where drinkability, smoothness, and enjoyability meet. Then, we grind the beans so you won’t have to, just before sealing them into our nitrogen-flushed-for-freshness canister. This means, at home you’ll be able to open the top and immediately spoon fresh grounds into your coffeemaker. No noisy grinder disturbing the peace, and much less counter mess. For the perfect cup, we still recommend ap- proximately two tablespoons of ground coffee for each six ounces of cold water.

If you already enjoy the whole bean version, and are looking for new ways to simplify your morning routine, switching to Joe’s Dark Ground Coffee is an easy step in the right direction.