Identity issues arise thanks to technological advances in marketing strategies, certain companies have worsened this developmental obstacle for the sole purpose of creating a market. Children are exposed to advertisements on tv and the internet daily that deliberately seek to alter their perception of the world. Many, if not most, advertisements are bloated with superficial ideals of happiness and skewed concepts of the status quo. Not only are marketers unqualified to influence our patterns of behavior, but they also seem relatively unfazed by any potential long-term consequences of their propaganda. It should be our common goal to sterilize this kind of predatory marketing by addressing the issue with our children. That is why I invite you to read "Journey to Freedom" so that you can talk with your own children about the consequences of materialism and how to develop their own sense of independence without outside influence.