What it is: A hydrating moisturizer for men's skin that's clinically demonstrated to visibly lift and firm skin while minimizing the look of fine lines and wrinkles.Who it's for: Ideal for all skin types.What it does: The revitalizing men's moisturizer gently exfoliates dead skin cells, which then allows it to effectively penetrate skin's surface layers, smoothing out roughness. Linseed extract is combined with caffeine and soy protein to significantly improve skin's elasticity and firmness while strengthening skin for a youthful, more energized appearance. How to use: Massage a small amount of moisturizer onto freshly cleansed skin. Use daily in your skincare routine. Made in the USA