What it is: A creamy, comfortable formula that delivers a color-rich, satin sheen finish.What it does: The formula features a non-sticky and lightweight texture that glides on effortlessly without feathering or settling into lip lines. The highly pigmented formula is non-drying and moisturizing for 8 hours, leaving lips feeling instantly soft.Research results:In a consumer test 22 women over 3 weeks:- 100% agree the product makes lips feel instantly soft- 100% agree the formula has a non-sticky texture- 95% agree the product has high color payoff- 91% agree the product is highly pigmented- 91% agree the product makes lips feel hydrated- 91% agree the product doesn't feel like you're wearing anything once on lips- 86% agree the product doesn't settle into lip lines- 86% agree the product nourishes lipsHow to use: Line lips with your favorite Kylie lip pencil (sold separately) and apply the lipstick for a highly pigmented, satin sheen finish.