What it is: Highly pigmented, weightless color in just one swipe.What it does: The moisture-rich formula features hyaluronic acid so that lips feel hydrated for 8 hours with a soft-matte finish. The silky lipstick is perfect for when you want a comfortable, non-drying matte lip and amazing color payoff.Research results:In a usage test on 22 women over 3 weeks:- 100% agree the product makes lips feel instantly soft- 100% agree the formula feels lightweight and is comfortable to wear- 100% agree the formula has a nonsticky texture- 95% agree the product is highly pigmented- 91% agree the product makes lips feel hydrated- 91% agree the product doesn't feel like you're wearing anything on lips- 86% agree the product doesn't settle into lines- 86% agree the product nourishes lipsHow to use: Line the lips with your favorite Kyle lip pencil (sold separately) and apply the matte lipstick for a highly pigmented, matte finish.