What it is: A mascara that delivers instant heart-stopping volume with up to 24-hour wear that lasts all night and even until the next morning.What it does: Its big brush and ultra-creamy formula glide like silk onto your lashes to deliver up to 12 times more volume without smudging, flaking or needing touch-ups. Its brush has a unique shape with soft, wavy fibers to deliver the perfect amount of formula with the very first stroke. The ultra-creamy formula has supple waxes and polymers that immediately adhere to your lashes for big, buildable volume and length. How to use: Apply one coat to lashes for ultimate volume.- 0.33 oz.- Winner of Allure magazine's 'Best of Beauty' award for Best Dramatic Mascara, 2017