As the regional lingua franca, the Uyghur language long underpinned Uyghur national identity in Xinjiang. However, since the ‘bilingual education’ policy was introduced in 2002, Chinese has been rapidly institutionalised as the sole medium of instruction in the region’s institutes of education. As a result, studies of the bilingual and indeed multi-lingual Uyghur urban youth have emerged as a major new research trend.