Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.