What it is: A sheer, soft matte lip color that makes your lips petal-soft, delivering 12 hours of weightless wear and 24 hours of lip-softening hydration.Who it's for: Normal skin types.What it does: Petal Soft Lipstick Crayon provides a wash of dimensional matte color with a soft blurred finish. Infused with naturally derived ingredients, this lightweight formula improves lip texture for a smoother, healtheir lip look by delivering instant hydration and comfort.Research results: A single-blind study completed in July 2021 of 33 subjects aged 18-35 years of all ethnicities and skin types with no dry or chapped lips revealed:- 100% of consumers tested would buy this product.- 100% of consumers tested say lips feel smoother after using.- Lip looks smoother after using for 2 weeks. How to use: For an opaque blurred effect, apply bullet directly to lips and then press in with fingers to diffuse color. For a sheer blurred effect, apply Petal Soft Lipstick Crayon to fingertips and then press into lips for a lighter application of color. 0.07 oz. Paraben-free, formaldeyhde-free, phthalate-free, mineral oil-free, retinyl palmitate-free, oxybenzone-free, coal tar-free, fragrance-free, triclocarban-free, triclosan-free, alcohol-free, sulfate-free Made in Canada