Over the years, we’ve introduced a veritable rainbow of our handy (and handsome!) Insulated Bags, in a splendid spectrum of red, orange, yellow, green, emerald, teal, blue, and purple. And now, we’re welcoming this fantastically floral-toned Trader Joe’s Lavender Insulated Bag into the lineup.

Of course, these pleasantly pale purple Bags do much more than light up a room. Dimensionally, they’re a foot- and-a-half wide and a litte more than a foot deep, with the capacity for about eight gallons of groceries. The padded insides and zippered lid of this reusable shopping Bag will help keep cold your fresh meat, ice cream, mac ‘n cheese, milk, butter, guacamole... as you traverse from our refrigerators to yours.

And like our other-colored Insulated Bags, this one has extra sturdy, reinforced straps that are long enough to sling over your shoulder for easy carrying. There’s even a convenient internal pocket for your keys and money while you’re shopping—or to hold napkins and utensils when you take this lovely Lavender tote on your next picnic, hike, or beach day.