Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to . Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Continuously, Without Fear of Failure, Yourself, and the Ride. In these pages, you’ll also learn specific, actionable tactics, including: Told with humor and heart, is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.