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Lean Customer Development: Building Products Your Customers Will Buy
Barnes and Noble
Lean Customer Development: Building Products Your Customers Will Buy
Current price: $19.99
Barnes and Noble
Lean Customer Development: Building Products Your Customers Will Buy
Current price: $19.99
Size: Audiobook
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With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.