Linguistic research has always, either explicitly or implicitly, dealt with the interaction of linguistic phenomena and extralinguistic reality. Whether we are talking about targeted analyses of the nature of their interaction or whether this interaction is implied and taken for granted, linguistics has always been interested in its dynamics and manifestations. Thanks to the abundance of communicative channels (primarily those enabled/afforded by the electronic media) that modern society employs to satisfy its communication needs, the interaction between linguistic phenomena and the extralinguistic reality is becoming richer and more diversified. This is the reason why the 2020 Croatian Applied Linguistics Conference was precisely dedicated to this topic.