What it is: A touchable, firm-holding hairspray.Who it's for: Ideal for most hair types.What it does: It's powered by Endura-Flex Technology, which features more firm polymers than flexible polymers. Firm polymers deliver all-day firm hold, while flexible polymers keep styles from dampening and deflating while ensuring a touchable, flake-free finish. How to use: Use as your last step after styling hair. Hold the canister 10 inches away from dry hair and spray evenly to finish styles. It can be layered after other styling products. Paraben-free; sulfate-free; phthalate-free; silicone-free Safe for color- or chemically treated hair Cruelty-free Made in the USA