What it is: A hydrating shampoo that gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash.What it does: This reformulated shampoo has a luxe lather that gently yet effectively cleanses hair without stripping, over-drying or weighing it down. It increases hydration thanks to new conditioning agents that combat dullness and dryness while repairing and protecting hair, and it has a light, clean scent.Key ingredients:- Amino Cleansing Complex: a proprietary, sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage- Moisturizing Ester: detangles hair and leaves it with visible shine- Phytantriol: preserves hair's color and reduces the damaging effects of thermal and environmental aggressors- Marine Algae Polysaccharide: protects hair from environmental damageResearch results:In a consumer-use test with 200 participants:- 80% agreed their hair felt instantly hydrated after just one useHow to use: Apply to wet hair. Lather and rinse. Follow with Perfect hair Day conditioner. Cruelty-free Paraben-free; phthalate-free; silicone-free; sulfate-free; formaldehyde-free Made in the USA