In this book, locational preferences of firms in The Netherlands and Germany are studied from a behavioural point of view. Stated preferences of entrepreneurs in each country are examined, using various types of statistical analysis. The influence of both firm and place characteristics is analysed. Special attention is given to the relation between distance and rating. Other topics mentioned are changes in the rating patterns in time, the relation of locational preferences with other types of spatial preferences and with locational behaviour. The results of the analyses may be regarded as relevant to behavioural theory as well as to the practice of government policies.