Its sheer popularity meant that the surrounding area—indeed, the entirety of Marion County—serviced the entertainment, gas, food, and lodging needs of millions of tourists annually. Visitors flocked to places like Ross Allen's Reptile Institute, Tommy Bartlett's Deer Ranch, and natural attractions like Rainbow Springs and Ocala Caverns. Sadly, as Florida tourism moved into the theme park era, scores of smaller attractions and their related businesses were abandoned. Author Tim Hollis revisits these once-thriving tourist spots and what happened when those tourists stopped coming.