PWDR KISS LQD LIPCOLOUR A LITTLE TAMED. Benefits: Smoothing, hydrating moisture-matte liquid lipstick. Just the right amount of high-impact lip color. Immediate and 10-hour moisture. Long-wearing, 10 hours. Smooth, stay-true lip color, 10 hours. Soft-focus and blurred lipstick color effect. Fade-resistant, non-settling, non-creasing, non-flaking and non-drying. Key Ingredients: Blend of Vitamin E, Powders and Emollient Properties: Provide excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. Research Results: Consumer testing on 116 women after one week:. 95% said it applied smoothly onto lips. 94% said it left lips feeling soft and smooth upon application. 92% said it was colour-true throughout wear. 91% said it left lips feeling moisturized upon application.