What it smells like: borrowing their flannel for a hike in the woods Fragrance notes: rich mahogany, dark oak and frosted lavender What it does: This concentrated formula combines stain-fighting with perfumer-created fine fragrances to reimagine what clean laundry should smell like. Why you'll love it: 64 washes per bottle* Concentrated formula Works in high-efficiency and standard machines Cleans in all temperatures and is septic safe **64 small wash loads measured to Line 1 in cap or 32 large wash loads measured to Line 2 in cap.