It is much easier to focus on the bottom line and not client's needs. Most project managers find it easier to focus on time, specifications, and budget. Asking the client "Why?" is challenging and time consuming, but it is worth the time! If your project is to be successful, it is important to take the time to focus on your client's needs. It is important that we take the time to identify and talk with stakeholders and validate those needs before building a solution that addresses them.