With few notable exceptions, management theory has not undergone major changes for decades. From motivation theory to the marketing mix, the world has advanced, while management literature seems to have ignored significant changes. While technology seems to get most of the attention in the literature as of late, several key concepts and models in management are worth reconsidering. This book presents several significant update to the literature on management, marketing, and leadership that are worthy of consideration. The book is aimed at undergraduate students, but even seasoned executives might find some of the ideas presented to be refreshing and useful.