This book investigates the moral dimensions of petty capitalism in Russia. Drawing on an ethnographic enquiry into the small-scale, family-based private sector of the city of Smolensk, it examines the values, moral ideas and sentiments that are entangled in the everyday workings of small businesses. The book situates the realm of values within the broader dynamics of Russia's political economy and the global circuits of capital. The moral frameworks of entrepreneurs incorporate conflicting values, such that moralities associated with the Soviet order are intertwined with market orientations and neoliberal ideologies. Daria Tereshina is a postdoctoral fellow at the Laboratory for Studies in Economic Sociology, National Research University, Higher School of Economics, Moscow, Russia.