Home
Managing Marketing Information (RLE Marketing) / Edition 1
Barnes and Noble
Managing Marketing Information (RLE Marketing) / Edition 1
Current price: $58.99
Barnes and Noble
Managing Marketing Information (RLE Marketing) / Edition 1
Current price: $58.99
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.