Home
Marketing Across Cultures / Edition 6
Barnes and Noble
Marketing Across Cultures / Edition 6
Current price: $305.75
Barnes and Noble
Marketing Across Cultures / Edition 6
Current price: $305.75
Size: OS
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.