Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.
1)
MARKETING ANALYTICS:
7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.
YOU'LL LEARN:
How to determine stakeholders
Ways to navigate data integration
The importance of key performance indicators
Ways of implementing analytics
The importance of data governance
The purpose of conducting financial analysis
The role of IT
How to measure success
What to look for with Vendors
And much more!
2)
DIGITAL MARKETING:
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.
Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far,
the VERY BEST
approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
3)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
How to understand the customer
Ways to navigate market analysis
The importance of the role that competition plays in strategy
Why distribution matters to your brand and consumers
The importance of the Marketing Mix
How to review and assess your marketing strategy