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Marketing Public Policy: Complexity, Hurts and Minefields / Edition 1

Current price: $51.99
Marketing Public Policy: Complexity, Hurts and Minefields / Edition 1
Marketing Public Policy: Complexity, Hurts and Minefields / Edition 1

Barnes and Noble

Marketing Public Policy: Complexity, Hurts and Minefields / Edition 1

Current price: $51.99

Size: OS

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From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

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