What it is: An ultra-smooth liquid lip paint that gives lips a velvet matte and high-pigmented finish.What it does: The long-wearing creamy formula and hydrating texture deliver full coverage and a nondrying light finish. How to use: Apply directly to lips. For best results, exfoliate your lips prior to use and avoid food with oil. Use an oil-based makeup remover to remove. Paraben-free Cruelty-free Vegan