Where do I start? People who need to raise money for any type of organization often wonder how to take the first steps. How can I ask others for money? Should I travel to make my pitch? What kind of materials should I send out? These questions and many more are addressed in this practical, nuts-and-bolts guide to fundraising by a seasoned professional. A chapter on fundraising in times of crisis sensitively addresses the most pressing issues fundraisers face today. For everyone from beginners to CEOs and lay leadership of nonprofit organizations, this is the ultimate insider’s guide.