"Misdirection" is a step-by-step playbook for CEOs, CFOs, business owners and HR executives that will help you identify and mitigate what can be the largest cause of negative operating leverage in your business. No matter your industry, company size, or location, this book will provide the tools to help you uncover what every other consultant has ignored. These expenses, hiding in every business, are disguised as liabilities but can become a powerful asset. You can look at this book as a self defense, judo of sorts, to protect your company from unnecessarily overspending on what should be a manageable expense. Not only do we address cost but we discuss employee morale, improving company culture and how all these topics are tied together. This blind spot on your P&L has been largely overlooked because you have been trained to overlook it. In fact, most business owners, C-suite executives, mayors, governors, and union heads have been trained to delegate this expense to non-P&L managers. This is because they've always thought there was no way to control this expense. In reality, they have been kept in the dark by the misaligned incentives in this multi-billion dollar industry. Warren Buffet once famously called GM "a health and benefits company with an auto company attached." It has also been reported that Starbucks spends more on health insurance for its employees than it does on coffee beans. For most companies, health insurance is the second or third largest expense after payroll and raw materials. This puts you in the healthcare business! I have just one question for you-how is your healthcare business doing? This book is a plainly written, common sense guide to why you overpay for healthcare at work and how to give your employees the best health care plan they have ever had. Doing this will give you a literal competitive edge in your market, just be sure to read this before your competitor does.