1.1 The Mobile Marketing Revolution: Understanding the Power of Mobile Devices; The Rise of Gen-Z and the Mobile-First Generation; The Importance of Mobile Marketing in Todays World; Why Fucking Cursing is Necessary in This Book. Chapter 1: Building a Mobile Marketing Strategy: Defining Your Target Audience; Mobile Website Design and User Experience; Mobile Advertising and Promotion; Mobile Apps and App Store Optimization; Location-Based Marketing and Geofencing; SMS and MMS Marketing; Mobile Content Marketing Strategies; Mobile Email Marketing; Mobile Analytics and Tracking; Mobile Marketing Campaign Execution. Chapter 2: Mobile Commerce and Payments: The Rise of Mobile Commerce; Mobile Payment Solutions; Optimizing the Mobile Shopping Experience; Mobile Loyalty Programs and Rewards; Mobile Customer Service and Support.