Customer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields. www.wiley.com/go/modern_analysis A series of practical books outlining the use of statistical techniques in a wide range of applications areas: