If you're looking for a more interesting, entertaining and relevant approach to the ancient and noble art of sales, then Richard Plinke's latest book is for you. Chock-full of really cool pop references, disrespect and impertinence, sort of like a slaughterhouse for sacred cows, this new edition in the Dragon series will not only provide you with unique insights and opinions, it will also keep you laughing out loud from cover to cover.