A companion to the bestselling
Words that Sell
, the next definitive advertising word-and phase book
More Words That Sell
is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor
Words That Sell
—but with literally no overlapping words—it will be valuable for devotees of that classic book and new fans.
includes:
Power words for heightening impact
Positive personal qualities for selling oneself
Cliche's to avoid
Color names beyond just red, white, blue, yellow, etc.
Words that reflect current trends in popular culture
With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising,
will be a must-have word and-phrase reference for writers of all types.