What it is: A shampoo that helps restores hair damaged by chemical processing, color or heat styling. Who it's for: Ideal for those with weakened and damaged hair.What it does: It gently cleanses and revives hair to leave it nourished, strong and manageable. Its concentrated formula contains keratin protein and antioxidant-rich argan oil to help restore hair's natural elasticity and encourage a healthier look and feel. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet florals. How to use: Massage through wet hair and scalp. Continue to add water to activate a rich lather from the concentrated formula. Rinse thoroughly; repeat if needed. Paraben-free; sulfate-free; phosphate-free Safe in color-treated hair Made in Canada