addresses the largely under-examined impact that different entrepreneurial endeavours have on museum practices today. It identifies an entrepreneurial turn in today’s neoliberal context, and critically evaluates how this turn redefines museums in organisational, conceptual and empirical terms. It assesses the challenges that different types of museums face, examining how they are conceptualised, managed and experienced in order to remain financially viable while also remaining relevant to the communities they should serve. It brings to the fore the dynamic relationships formed across corporate sponsors, private collectors, cultural administrators and local communities that shape today’s museum practices in a global context. Evidence-based in its approach and with case studies from Europe, the USA, South America and China, this volume engages with entrepreneurship across theory and practice, and combines perspectives from museum studies, curating, exhibition design, business and management. Shedding new light on discussions around cultural branding, sponsorship, the politics of display and experience economy, and highlighting the importance of resilience, decolonisation and social responsibility, is essential reading for students and researchers in museum and heritage studies, curatorial studies, arts and heritage management, and business.