What it is: A high-intensity matte formula that glides on bold color with 10-hour wear. What it does: Play with a high-intensity matte sensation. In just one swipe it glides on bold color that lasts for 10 hours and sets to a smooth, matte finish. The lipstick is formulated with Power Pigment Complex, a dynamic blend of pure pigments and color-locking ingredients that saturate lips with dense color. Imported