To successfully conclude a business conversation, negotiation skills and tactics are often not enough. If you enter a negotiation with fear, self-doubt or lack of conviction, you will not win no matter how well tactically you have been trained. Negotiation Booster is a novel, synergic approach leveraging the task related aspects of a negotiation with the underlying emotional factors. It is the ultimate guide to winning negotiations by means of self- empowerment. By bridging the strategic aspects with a self-management booster, the book equips the reader with technical skills and reinforces them with the necessary self-management strategies for winning negotiations. The book is divided into two parts: the creative Part I (Negotiation Booster Primer) and the practical business examples in Part II (Negotiation Booster Sealer). Jointly they provide a comprehensive package of bullet-proof negotiation tactics combined with tested tools for personal empowerment guaranteed to boost your bargaining power. Since negotiation is an art as much as it is a science, Negotiation Booster draws from interdisciplinary sources. It equips the reader with cutting-edge insights on the key negotiation concepts, fundamental negotiation strategies, communication skills, perception and impression management techniques, the determinants of desired outcomes, and the issues that negotiators face internally and externally in the negotiation process. It is carefully designed to raise the reade&rgrave;s awareness of the impact of the most recent topics, such as intercultural sensitivity, virtual negotiations and gender related aspects. Business executives, international managers, lawyers, UN officials, and anyone who needs to negotiate professionally. This is a reference book for anyone who needs to boost their negotiation skills. Primary target audiences for this material: academics, MBA and graduate students (primary text), business professionals, UN officials, international business managers, consultants, lawyers, salespeople, marketing representatives.