What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.Hair Type: Fine and MediumHair Texture: Straight and WavyHair Concerns: - Dryness - ShineKey Benefits: - Visibly improves scalp condition- Gently cleanses scalp and hair- Fatty acids weightlessly hydrate and revive dullnessHighlighted Ingredients:- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.