What's new with the Cloudswift? Well, almost everything. The new upper fuses supportive comfort with an unmistakably modern silhouette. And gliding over the concrete below your feet is the re-engineered bottom unit for softer landings and even more powerful take-offs. What's new with the Cloudswift? Well, almost everything. The new upper fuses supportive comfort with an unmistakably modern silhouette. And gliding over the concrete below your feet is the re-engineered bottom unit for softer landings and even more powerful take-offs. On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.