Did you know that we Americans consume more carrots than any other people in the world? It’s true. On average, each of us consumes 11.5 pounds of these robust root veggies a year. Can you even imagine how those numbers would increase if more people knew they could get carrots in (almost) all the colors of the rainbow? We’re on a mission to make that happen, one carrot at a time, with Trader Joe’s and the Organic Carrots of Many Colors.

A little history… until a few hundred years ago, carrots were most common in myriad colors. The Dutch combined a yellow carrot with a red one and came up with orange, their national color. These new carrots took hold and became the standard by which other carrots are judged. These days, the colorful originals are making a comeback, and while we’re big fans of orange carrots, we also have a strong affinity for the Organic Carrots of Many Colors. Every two pound bag is filled with a random assortment of yellow, cream/white, red, and of course orange carrots. They all taste like carrots – no surprise there – but their color really pops on a plate.

Slice these vibrant taproots into spears, present them on a tray, and serve them with your favorite dip. Or toss them with olive oil, salt & pepper and roast them in a 400º oven for about 20 minutes – their hues will subdue when cooked, but their naturally sweet flavor will really shine and complement your entrée.