What it is: A clarifying shampoo that won't strip away healthy oils.Who it's for: Ideal for curly, coily and tight hair textures.What it does: Enjoy a deep clean and remove buildup with the Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. It features an antioxidant-rich matcha green tea, aloe vera and vitamin B5 (panthenol) to promote strong hair. Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood. How to use: Massage the shampoo vigorously into scalp and wet hair to remove buildup and residue. Add more water as needed to work the product through the hair. Rinse thoroughly. If desired wash a second time with PATTERN Hydration Shampoo. Use as desired. Made in the USA Black Owned/Founded