What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.Who it's for: Ideal for curly, coily and tight hair textures.What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood. How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired. Made in the USA Black Owned/Founded