What it is: An oil-rich styling cream that provides superior moisture penetration and touchable hold while preventing breakage.Who it's for: Ideal for curly, coily and tight hair textures.What it does: The styling cream provides superior moisture penetration and touchable hold when setting hairstyles like twist outs, braid outs, Bantu knots and wash-and-gos. Shea butter, cacay oil and sweet almond oil nourish hair while preventing breakage and damage. The brand's founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli. How to use: Apply the cream on wet or dry hair as you style or braid. For protective styles, use the cream to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold. Use as desired. Made in the USA Black Owned/Founded