The chapters in this co-edited collection reveal how technology is oriented to and embedded within the social organization of action in a wide range of settings and institutions, including education, markets, arts and culture, health and social care, media, politics, and science. In their analyses, the contributing authors adopt interactionist perspectives to explore how the meanings of technology emerge and are negotiated within and through action and interaction. The volume comprises 14 empirical chapters from authors working in fields such as symbolic interactionism, ethnomethodology, conversation analysis, discourse methods, ethnographic enquiry, video-based methods, and others. The chapters are framed by an introduction and a concluding discussion by the co-editors which draws out the key themes and issues that the individual chapters speak to, and show the importance of these themes for the social sciences and for society. The book is primarily aimed at researchers in the social sciences, including sociology, social psychology, organization studies, and beyond whose work is concerned with the interplay between social interaction, technology, and institutions.